If you’re wondering why influencers should be part of your strategy, the numbers speak for themselves. Influencer marketing is no longer a choice; it’s a necessity for brands that want to make an impact.

1. Unrivaled Engagement Rates

Nano and micro-influencers—creators with between 1,000 and 100,000 followers—deliver engagement rates that are up to 7 times higher than mega-influencers. Why? Because their audiences are smaller, but more engaged, loyal, and ready to take action on recommendations ​(Reshift Media).

2. Consumers Trust Influencers Over Traditional Ads

It’s no secret that trust is the currency of influence. A staggering 84% of millennials say they don’t trust traditional advertising anymore. However, they do trust influencers—particularly micro-influencers—who come across as more authentic and relatable​( inBeat). These creators give your brand something no billboard ever could: TRUST.

3. UGC Increases Conversions

User-generated content (UGC) creators are the unsung heroes of digital marketing. UGC is 50% more trusted than any other type of media and leads to 20% higher engagement. But here’s the real kicker: customers are 2.4 times more likely to view UGC as authentic compared to traditional branded content​ (Dash Hudson)​ (inBeat). That authenticity turns into action, with conversion rates that soar.

4. The ROI of Influencer Marketing is Undeniable

The return on investment from influencer marketing can be substantial. For every $1 spent, businesses earn an average of $5.78 in value, with top-tier campaigns delivering even greater returns. No wonder 67% of brands now say they are increasing their influencer marketing budgets​ (33rd Square)​ (Reshift Media).

5. Reach Niche, Highly Targeted Audiences

Nano- and micro-influencers aren’t just popular—they’re strategic. They allow brands to target specific niche markets that are hard to reach with traditional ads. Whether it’s beauty, fitness, lifestyle, or tech, influencers open doors to hyper-targeted audiences that are genuinely interested in what you have to offer​ (Dash Hudson).

Why UGC Creators Are Essential for Your Brand

The era of carefully curated ads is over. Today’s consumers want to see real people using real products in their everyday lives. Enter UGC creators—those who produce content that reflects genuine experiences and opinions about your brand.

  • Authenticity: UGC adds an air of authenticity that professionally shot ads simply can’t replicate. It feels real, it feels relatable, and it feels like something your target audience can trust.
  • Higher Engagement: Posts featuring UGC have a 50% higher engagement rate than other types of content, making them a goldmine for building brand awareness and sparking conversations​( inBeat).
  • Content that’s Shareable: UGC is designed to be shared. It’s personal, and it’s often seen as more relatable than branded content, meaning consumers are more likely to share it within their own circles, increasing your organic reach.

Influence that Transcends the Scroll

Working with influencers and UGC creators isn’t just about getting eyes on your brand; it’s about creating a lasting connection. It’s about letting your audience see your product or service through the lens of someone they trust.

At Influenced, we’re more than a platform—we’re a community. Join us to access not only powerful influencer partnerships but also resources, webinars, and a community built for growth. Whether you’re a small business or a creator ready to expand your influence, this is where impact happens.

Ready to join the future of brand collaborations? Let’s create something that goes beyond the scroll.

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