The Demand for Authentic Content in 2025
In an age of ever-evolving digital marketing trends, one thing remains constant—audiences crave authenticity. With consumers becoming increasingly skeptical of polished advertising, user-generated content (UGC) has emerged as a powerful tool for brands seeking real engagement. For New Zealand businesses aiming to grow their online presence and build genuine connections, collaborating with UGC creators in NZ is a smart and scalable move heading into 2025.
What is UGC? And Why It Matters More Than Ever
User-generated content refers to any content—photos, videos, reviews, or social media posts—created by real users or customers, rather than the brand itself. UGC creators are everyday content creators who know how to package this authenticity into engaging, professional-looking formats that resonate with audiences.
Unlike traditional influencers, UGC creators in New Zealand don’t necessarily post to their own audiences. Instead, they create content that brands can repurpose across websites, ads, and social platforms. This makes UGC a cost-effective and flexible solution for brands of all sizes.
Benefits for NZ Brands
Trust-Building with Consumers
People trust people—especially when they look and sound like themselves. UGC performs better because it feels real, relatable, and honest. In fact, studies show that 79% of people say UGC highly impacts their purchasing decisions.
Cost-Effective Content Creation
Traditional campaigns with influencers or agencies can be expensive. Hiring UGC creators in NZ through platforms like Influenced allows brands to generate high-quality content at a fraction of the cost, with less back-and-forth admin.
Community Engagement and Loyalty
When users see content created by other Kiwis, they feel more connected. UGC is an excellent tool for building loyal communities around your brand while driving conversions and awareness.
Case Studies: UGC Success Stories from NZ Brands
- Linden Leaves partnered with local creators to produce UGC-based tutorials and product demos that boosted engagement by 35% on Instagram.
- Thin Lizzy saw a 22% increase in click-through rates on ads featuring real customer content rather than branded assets.
- A boutique Christchurch skincare brand reported higher trust and sales when using UGC in email marketing campaigns.
These brands didn’t just generate content—they built credibility.
How to Get Started with UGC Creators via Influenced
Ready to tap into user-generated content in New Zealand? Influenced is NZ’s first creator marketplace designed to connect brands with talented UGC creators in just a few clicks.
Here’s how:
- Join the Marketplace: Create a brand profile and browse pre-vetted NZ creators.
- View Listings & Pricing: See upfront content packages with clear deliverables.
- Book & Pay Directly: Secure your creator, pay through the platform, and track your campaign.
- Receive Custom Content: High-quality content tailored for your business—delivered fast.
No cold pitching. No confusing contracts. Just simplified content creation in NZ.
The Strategic Edge in 2025
The future of influencer marketing in NZ is shifting—and user-generated content is leading the charge. As brands seek genuine ways to connect with their audiences, UGC offers the trust, flexibility, and performance needed to thrive.
By investing in UGC creators NZ through Influenced, you’re not just creating content—you’re not just creating content—you’re building meaningful momentum for your brand in 2025 and beyond.